Privacy Policy

Last Updated: 12/22/2023

Kouper, Inc. (“Kouper”, “we”, or “us”) provides a platform that facilitates communications between health care partners and patients (the “Platform”). We also operate a website (the “Site”) to promote our Platform to current and prospective health care partners (“Partners”). In the Privacy Policy, we refer to the Site and Platform together as the “Services.“

This Privacy Policy explains:

1. How we handle patient information on behalf of our Partners when they use the Platform to communicate with patients (see ‘Patient Information’ below); and
2. How we collect, use, and share personal information about representatives of current and prospective Partners and visitors to our Site (see ‘Business Information’ below).

1.  Patient Information

Our Platform makes use of a chatbot feature that allows patients to communicate with our Partners by text message to receive assistance with care, treatment, and appointment scheduling.

When patients communicate with us and our Partners via the Platform, we may collect the following categories of information:

• Contact details, such as name and phone number.
• Biographical information, such as date of birth, gender, and zip code.
• Treatment and scheduling information, such as information about previous and upcoming appointments with medical professionals, health conditions and diagnoses, and treatments and care requirements.
• Any other content patients provide in their communications with us and our Partners.

This information may be “Protected Health Information” or “PHI” subject to the Health Insurance Portability and Accountability Act (“HIPAA”). As a “business associate” under HIPAA, we are required to protect PHI in accordance with HIPAA and our agreements with our Partners.

You can opt out of text message communications from our Platform at any time by texting “STOP” to the number from which you receive the text messages, or by following any other the instructions provided by text message via the Platform.

2.  Business Information

This section describes how Kouper collects, uses and shares personal information relating to Partner representatives and visitors to our Site.

Personal Information We Collect

We collect the following categories of personal information:

• Information about Site visitors, such as inquiries and other communications with us, and any other information you provide.
• Information about Partners to enable us to administer the Services on their behalf, including job roles, professional specialties, contact information, marketing preferences, payment information, transaction records, and communications with Partners.

• Automatic data collection, including information that we automatically log about your interaction over time with our Services, including via cookies and other similar technologies, such as pixel tags, web beacons, and software development kits. This information includes:

  • Usage data, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our emails or clicked links within them.
  • Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, and general location information (derived from IP address) such as city, state/province or geographic area.

How We Use Personal Information

We use personal information for the following purposes:

• Operating and administering the Services. This includes:

  • Providing, operating and improving the Services;
  • Responding to inquiries, providing customer service, communicating with you, and addressing your questions and feedback; and
  • Understanding your needs and interests, and personalizing your experience and our communications.
• Development and improvement of the Services. We may use personal information for research and product development purposes, including to develop aggregated or de-identified statistics, to analyze and improve the Services, to identify usage trends, and to operate and expand our business activities.
• To market our Services to Partners. We may use personal information to market our Services as permitted by law, including, but not limited to, providing information about our Services and promotions, offers and events via email, phone and text message, and displaying online advertising on other websites, platforms and online services.
• Compliance and protection. We may use your personal information to: protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes; comply with applicable laws, lawful requests, and legal process; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

How We Share Your Personal Information

We may share personal information with the following parties:

• Service providers. Companies and individuals that provide services on our behalf or help us operate the Services (such as text messaging platforms, AI service providers, hosting, analytics, and other information technology services).
• Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
• Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
• Business transferees. Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving without limitation, a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Kouper (including, in connection with a bankruptcy or similar proceedings) in accordance with applicable law.

Your Choices

Opt out of marketing communications. You may opt out of our marketing-related communications by following the opt out or unsubscribe instructions contained in the marketing communication we send you.

Online tracking opt out. There are a number of ways to opt out of having your online activity and device data collected on our Site, which we have summarized below:

• Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
• Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
• Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers. You can also opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.

Note that because these opt out mechanisms are specific to the device or browser on which they are exercised, so you will need to opt out on every browser and device that you use.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

Security

We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe and we cannot guarantee the security of your personal information.

Children

Our Site is not intended for children under the age of 18. If we learn that we have collected personal information from children, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children, please contact us as provided in the “Contact Us” section below.

Changes to This Privacy Policy

We may modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy unless otherwise required by applicable law.

How to Contact Us

If you have questions regarding our Privacy Policy, please contact us at info@kouperhealth.com.